VCP News 7/10

 Cinema Advertising

DSB_Student.jpg

Produced for cinema advertising, the Duluth School of Ballet 30 second commercial spot was designed to stir interest in this classical art form. The commercial will run in theaters within the Duluth, Georgia market. Founder and owner of the Duluth School of Ballet, Peter Garick, believes that cinema advertising will provide a solid return on investment for his ballet school.

Peter isn’t the first client that has produced commercial spots primarily for cinema advertising.  We have experienced a noticeable increase in cinema advertising commercial spots for our clients over the last few years”, says Scott Gray, President – Video Craft Productions.  “It provides a very captive and targeted audience”.

As more theaters offer this service, more and more businesses arDSB_On Toe.jpge taking advantage of this form of advertising. Theaters can deliver a full sight, sound and motion experience on a larger-than-life canvas. But that's not the only advantage cinema has over other media outlets. Theater audiences are engaged, and they're voluntary - perhaps that's why moviegoers remember ads in the cinema 1 1/2 to 4 times more than they remember the same ads on TV. They're also more affluent, with a median household income of over $77,200. And they're typically younger, more educated and more apt to spend money on leisure activities - a highly sought-after target for many brands.

If you are searching for new ways to reach customers through advertising then you may want to consider cinema advertising. To view this commercial clink the link below.

http://vimeo.com/13306128

 
VCP News 8/10

Mobile Devices Offer New Advertising Opportunities

iphone-in-hand.gif Mobile technology and the demand for instant and constant access to digital media are opening a whole new world of opportunity for advertising and promotion.  With the surge of popularity with devices like the iPad and iPhone, Googles Android and others, the demand for multimedia content creation is on the rise.

Read more...
 
VCP News 7/10

 Cinema Advertising

DSB_Student.jpg

Produced for cinema advertising, the Duluth School of Ballet 30 second commercial spot was designed to stir interest in this classical art form. The commercial will run in theaters within the Duluth, Georgia market. Founder and owner of the Duluth School of Ballet, Peter Garick, believes that cinema advertising will provide a solid return on investment for his ballet school.

Read more...