VCP News 5/10

Athletic Scholarship Promo Video

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The future’s looking bright for Aaron George of Dahlonega, Georgia. He has taken the golf world by storm, and is now thinking about his collegiate opportunities. Video Craft is working with Aaron to produce a highlight DVD for universities to get to know this talented young golfer.

Resume style videos for recruitment purposes are nothing new, but the bar is being raised on the quality of the production.  “We won’t even consider an athlete without first seeing a highlight reel”, says Chris Sapp, Football Coach - Rensselaer Polytechnic Institute. With so many vying for scholarship opportunities, coaches are inundated with videos.  At Video Craft, we want to produce a product that commands attention, and one that sets our clients apart from others by providing quality imagery and an easy to follow, clear and concise message.

Personal interviews and all b-roll were acquired at Achasta Golf Course located in Dahlonega providing a beautiful backdrop for this production. We hope that our product will provide Aaron with a competitive advantage in his pursuit of an athletic scholarship.  Maybe he will remember us when he is on the PGA tour.

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VCP News 8/10

Mobile Devices Offer New Advertising Opportunities

iphone-in-hand.gif Mobile technology and the demand for instant and constant access to digital media are opening a whole new world of opportunity for advertising and promotion.  With the surge of popularity with devices like the iPad and iPhone, Googles Android and others, the demand for multimedia content creation is on the rise.

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VCP News 7/10

 Cinema Advertising

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Produced for cinema advertising, the Duluth School of Ballet 30 second commercial spot was designed to stir interest in this classical art form. The commercial will run in theaters within the Duluth, Georgia market. Founder and owner of the Duluth School of Ballet, Peter Garick, believes that cinema advertising will provide a solid return on investment for his ballet school.

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