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VCP News 5/09 - Yamaha

Yamaha Chooses DVD Product In Lieu Of Hosting 2010 Business Summit

To be fiscally responsible, and to save their dealers and distributors money during these challenging economic times, Yamaha Golf-Car Company has decided to distribute their annual business summit information on DVD.

Yamaha is just one of many Video Craft clients who are taking advantage of multimedia technology to save money.

“It’s not something we want to do every year, says Kevin Norcross, Director of Marketing at Yamaha Golf-Car Company, but the timing was right to take this approach now. Everyone is having to tighten their belts right now. Producing a DVD was a good way to get important information to our customers without them having to spend a lot of money traveling to our conference.”
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The creative team at Video Craft Productions worked with Yamaha to develop a dynamic presentation style that utilizes actual Yamaha employees on camera. Field production took place near the Yamaha plant in Newnan, Georgia. “Some presenters had never used a teleprompt before, said Tony Hope of Video Craft Productions. With a little coaching, they did very well with their reads.” If you are a Yamaha dealer/distributor look for your finished DVD sometime in early June.

VCP News 3/10

Focus For 2010

Scott Gray, President - VCPI

Video Craft has shifted its focus toward better customer education in 2010. We believe that clients who have a better understanding about the many production options, as they relate to the final product, can make better creative and budgetary decisions that will help generate multimedia content that commands attention in a highly competitive advertising industry. It’s no longer good enough to just have a video on your website. The bar has been raised, even on the Internet. Your movie is often the first glimpse of your business that a potential customer will see. It’s a first impression for your business. It’s a reflection of your business. It had better look and sound professional.