| VCP News 5/09 - Yamaha |
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Yamaha Chooses DVD Product In Lieu Of Hosting 2010 Business Summit 
To be fiscally responsible, and to save their dealers and distributors money during these challenging economic times, Yamaha Golf-Car Company has decided to distribute their annual business summit information on DVD. Yamaha is just one of many Video Craft clients who are taking advantage of multimedia technology to save money.“It’s not something we want to do every year, says Kevin Norcross, Director of Marketing at Yamaha Golf-Car Company, but the timing was right to take this approach now. Everyone is having to tighten their belts right now. Producing a DVD was a good way to get important information to our customers without them having to spend a lot of money traveling to our conference.”  The creative team at Video Craft Productions worked with Yamaha to develop a dynamic presentation style that utilizes actual Yamaha employees on camera. Field production took place near the Yamaha plant in Newnan, Georgia. “Some presenters had never used a teleprompt before, said Tony Hope of Video Craft Productions. With a little coaching, they did very well with their reads.” If you are a Yamaha dealer/distributor look for your finished DVD sometime in early June. |
Our post-production staff has just completed final editing for a TV campaign. These 30-second spots will feature
high performance tire products.
Showcasing the tires was a beautiful Audi S4 along with a beautiful girl
who is heading out for a night on the town.
