Mike Cottrell School of Business Marketing Blitz

Former Georgia Congressman and current dean of The Mike Cottrell School of Business, Max Burns, selected Video Craft to produce a television commercial and full length promotional as part of a comprehensive marketing campaign that will blanket the northern suburbs of Atlanta.

The new school is a part of North Georgia College and State University program and will offer a two-year MBA degree option closer to Atlanta.

Beautiful and talented actress, Barbara Dawson, was chosen as the on-screen spokeswoman.  Barbara has worked with Video Craft Productions on other projects and was a perfect fit for this style presentation.  Using the popular green-screen style format, producer Scott Gray could drop in support graphics to create a dynamic and informative product.  “You see this style production a lot these days, but it seems to really grab audiences if it is done right.  The trick is to plan ahead of the shoot and know what images will be used.  We actually monitor a live composite with the graphics to place the talent exactly where we want them.  This way we can achieve specific choreographed movement.”

You can check out the finished product in the DEMO section of this website.  Click on the PROMOTION button a look for The Mike Cottrell School of Business.