Maxxis Tire Commercials For CNN

Creative development is underway as the Video Craft team prepares for field production required for two television commericals slated to air in Europe, The Middle East and Africa in 2010. The commercials will feature a high performance tire for sedans and an all terrain tire for SUV's. 

"Once we get final approval on the storyboard, we will begin the tedious process of determining and arranging every shot which incudes site allocation throughout Atlanta and the North Georgia mountains," says Tony Hope, Project Director. Because of the diverse multilingual audience, the commercials will be developed to intentionally omit narrative dialogue. "We will focus on telling the story visually using dynamic field production techniques, cool music and creative post production efforts. The spot needs to be visually stimulating enough to hold it's audience through the end of the commercial where the Maxxis logo will be branded. This is where Scott's 25-years of creative editing ideas really pays off!"

The commerical wil be shot in HD using a Pansonic HVX200 which will be car mounted for many of the shots. Video Craft has been producing successful multimedia for Maxxis Tire for over 8-years now. You can view some of the Maxxis material in the DEMO section of this website.

Maxxis makes tires for practically anything that rolls. For more information on Maxxis Internationl visit their website at www.maxxis.com.