Creative development is underway as the Video Craft team prepares for field production required for two television commericals slated to air in Europe, The Middle East and Africa in 2010. The commercials will feature a high performance tire for sedans and an all terrain tire for SUV's.
"Once we get final approval on the storyboard, we will begin the tedious process of determining and arranging every shot which incudes site allocation throughout Atlanta and the North Georgia mountains," says Tony Hope, Project Director. Because of the diverse multilingual audience, the commercials will be developed to intentionally omit narrative dialogue. "We will focus on telling the story visually using dynamic field production techniques, cool music and creative post production efforts. The spot needs to be visually stimulating enough to hold it's audience through the end of the commercial where the Maxxis logo will be branded. This is where Scott's 25-years of creative editing ideas really pays off!"
The commerical wil be shot in HD using a Pansonic HVX200 which will be car mounted for many of the shots. Video Craft has been producing successful multimedia for Maxxis Tire for over 8-years now. You can view some of the Maxxis material in the DEMO section of this website.
Maxxis makes tires for practically anything that rolls. For more information on Maxxis Internationl visit their website at www.maxxis.com.
VCP News 3/10
Focus For 2010
Scott Gray, President - VCPI
Video Craft has shifted its focus toward better
customer education in 2010. We
believe that clients who have a better understanding about the many production
options, as they relate to the final product, can make better creative and
budgetary decisions that will help generate multimedia content that commands
attention in a highly competitive advertising industry. It’s no longer good enough to just have
a video on your website. The bar
has been raised, even on the Internet.
Your movie is often the first glimpse of your business that a potential
customer will see. It’s a first
impression for your business. It’s
a reflection of your business. It
had better look and sound professional.
To get the most for your multimedia investment have you considered producing your next project in another language? If so, you're not alone. The demand for bilingual or multilingual productions has increased dramatically over the last several years.
