Criterion Technologies

For Criterion, proprietary equipment and manufacturing processes were a big concern. While scripting and shooting, it was important to communicate the level of precision and quality that went in to making these domes without giving away trade secrets. Video Craft worked closely with Criterion engineers to assure that this video presentation was effective for their sales force, yet it would be harmless if viewed by competitors. Many of the process also required that a camera be placed in very tight spots. Our lipstick camera proved to be vital to acquiring the necessary footage for this project.